It’s my birthday sips

April 11th, 2012 by Jason Stratton

So, almost a month before my birthday, Starbucks is wishing me “happy sips on my birthday.”  The email came 3 weeks before my birthday and of course it made me smile.  Free Starbucks would make anyone smile.  The postcard came in the mail 2 weeks before my birthday. There are two companies that have made [...]

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The role of the CMS at Force 5

February 20th, 2012 by Nevin McElwrath

Force 5’s arsenal of tools that we use to plan, build and measure websites expands daily. It’s the nature of the industry – growing and adapting to the industry as needed. One such tool is growing to be an essential part of our web offering; the CMS or Content Management System. We have implemented numerous [...]

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Second Screens

February 3rd, 2012 by David Morgan

Seventy to Eighty percent of those who watch TV, also are watching a “second screen” during the same time. That second screen is a smartphone, Ipad, or laptop. And what are we doing? We’re checking email, surfing the web, and looking up material that has to do with the show we’re watching! This weekend will be no exception.

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Knowledge Nuggets

January 20th, 2012 by Christian Mattix

Anyone who has done development, design, or IT knows that over the course of working on a project, you collect various “nuggets” of knowledge that you ever learn or find. Here I’m going to share some of what I’ve discovered that may be able to help you in your own projects. I have cited the [...]

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Blogging Anxiety

January 6th, 2012 by Jason Stratton

Here are my top 3 nuggets of wisdom on how to keep the blogging passion alive.

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Second Visit Treats!

January 6th, 2012 by Jason Stratton

One Sunday last month, I started my day off with a vente iced vanilla latte with soy and double shot at 7:45am.  Yes it’s true; I am the only farm boy I know that loves Starbucks and all things gold card. To my surprise, the cashier asked if I had heard about “our Treat Receipt?”. [...]

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Because Heroes Go On Missions

December 2nd, 2011 by Jason Stratton

Force 5, brand development and marketing communications firm in South Bend, IN, will be hosting a FREE “Training Missions” for area 501c3 Non-Profits. Our December 6, training mission is “Flying Your Cape within Social Media!” This training mission will cover the best practices of social media as it relates to telling your story. If you currently do not utilize social media, you will walk away with a guide on getting started.

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Can you Insure Me from Myself?

November 7th, 2011 by Jason Stratton

Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue t-shirt wearing apple genius who is just about finished with my antenna issue. When to my surprise the next customer introduces himself to my genius with the problem of “Dude, my iPhone was only in the washer for just enough time for me to realize it wasn’t in my hands” – Yes, I am quoting his first sentence, I can’t make this up any better than reality. These folks really are geniuses of not only apple stuff but of multi-tasking, the proof is that my genius finished my issue while keeping a straight face and not laughing at the laundry dude. I have to admit that for the sake of all our Force 5 readers, I just had to stick around to hear the rest of the laundry story – You’re sitting on the edge of your office chairs, Right?

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10 Quick Facts You Should Know About Consumer Behavior on Facebook

September 12th, 2011 by David Morgan

10 Quick Facts You Should Know About Consumer Behavior on Facebook

This study is from CMB Consumer Pulse and Constant Contact and focusing on consumer behavior on Facebook. It was just published this week, and reveals some very interesting factoids. As Marketers, we realize that Facebook is among many social media tactics that should be part of your marketing strategy. However, some of these facts show that getting folks to interact with you-to become friends of your page-creates brand ambassadors that propel your brand to new heights.

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2011 Winner of A Force for Good

September 12th, 2011 by Jason Stratton

The winner of the 2011 A Force for Good non-profit awareness contest is “St. Joseph County Bridges Out of Poverty.”  The winner was chosen by an outside selection committee made up local marketing professionals.  The decision was difficult due to the wide range of highly qualified Non-profit finalists.  Congratulations SJC Bridges! And a huge thank [...]

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