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	<title>The Force 5 Connection &#187; Deb DeFreeuw</title>
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	<link>http://force5blog.com</link>
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		<title>A Force for Good &#8211; Voting has begun!</title>
		<link>http://force5blog.com/force5/news/a-force-for-good-voting-has-begun/</link>
		<comments>http://force5blog.com/force5/news/a-force-for-good-voting-has-begun/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 15:53:46 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Force 5]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Force for Good]]></category>
		<category><![CDATA[Non-Profit]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1395</guid>
		<description><![CDATA[ZIP! POW! VOTE NOW! That’s right, the Force for Good contest has 19 nominees in the running for the $5,000.00 service package from Force 5 and voting is now open. The Team at Force 5 would like to take this opportunity to thank all who nominated their favorite local hero. Now we ask that you [...]]]></description>
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		<title>Force for Good update</title>
		<link>http://force5blog.com/force5/news/force-for-good-update/</link>
		<comments>http://force5blog.com/force5/news/force-for-good-update/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 12:50:39 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Force 5]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Force for Good]]></category>
		<category><![CDATA[Non-Profit]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1390</guid>
		<description><![CDATA[Well, we are at the end of the first week of nominations in our Force for Good non-profit awareness contest! Last I checked, we had 16 nominations. Actually, there were many nominations, but a fair number were duplicates. You non-profits have a lot of fans! I have been reading the acceptance write ups from the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A Missed Opportunity</title>
		<link>http://force5blog.com/business/a-missed-opportunity/</link>
		<comments>http://force5blog.com/business/a-missed-opportunity/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 12:21:42 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[brand touchpoints]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1372</guid>
		<description><![CDATA[I was at one of my favorite weekend spots on Saturday having breakfast. I was waiting to pay my bill and heard a rather loud conversation in front of me between the cashier and a customer. The conversation went something like this; &#8220;Why is the bill so much?&#8221; &#8220;Well, you ordered everything a la carte, [...]]]></description>
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		</item>
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		<title>Attitude is everything</title>
		<link>http://force5blog.com/life/attitude-is-everything/</link>
		<comments>http://force5blog.com/life/attitude-is-everything/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 12:44:46 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Attitude]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1358</guid>
		<description><![CDATA[I have to share a blog I just ran across, &#8220;Are You Willing To Do This One Thing To Be Happier Each Day.&#8221; I honestly don&#8217;t even know how I found this blog, but I love it. In a nutshell, the article centers about that first thought you have during the day. Mondays are a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Too much of a good thing?</title>
		<link>http://force5blog.com/marketing/too-much-of-a-good-thing/</link>
		<comments>http://force5blog.com/marketing/too-much-of-a-good-thing/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 12:09:16 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Sale]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1352</guid>
		<description><![CDATA[I am a red-blooded American gal and I love to find things on sale! Who doesn&#8217;t? I have started to wonder, can a retail business have too many sales? I get an e-mail almost everyday from Lands&#8217; End. I love Lands&#8217; End, I think they have a great product. I am so conditioned to buying [...]]]></description>
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		<title>Here a brand touchpoint, there a brand touchpoint</title>
		<link>http://force5blog.com/brand-development/here-a-brand-touchpoint-there-a-brand-touchpoint/</link>
		<comments>http://force5blog.com/brand-development/here-a-brand-touchpoint-there-a-brand-touchpoint/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 12:02:10 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand touchpoint]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1336</guid>
		<description><![CDATA[This weekend was not unlike many others. Running errands, working in the yard and the garden. Also common, was a trip to the store for supplies. On one such trip to Lowe&#8217;s, I was impressed by the customer service. While wandering the many aisles, looking lost, I was asked if I needed help, I certainly [...]]]></description>
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		<item>
		<title>South Bend needs Rebranding</title>
		<link>http://force5blog.com/life/south-bend-needs-rebranding/</link>
		<comments>http://force5blog.com/life/south-bend-needs-rebranding/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 11:54:16 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[South Bend]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1287</guid>
		<description><![CDATA[So much has been said about South Bend since it showed up on the &#8220;List of Dying Cities.&#8221; A city much like ours in many ways, Grand Rapids, (also on the list…) put together an incredible video in response. I have lived in South Bend most of my life and I spent 4 years in [...]]]></description>
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		<title>Be careful delivering that brand!</title>
		<link>http://force5blog.com/business/be-careful-delivering-that-brand/</link>
		<comments>http://force5blog.com/business/be-careful-delivering-that-brand/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:15:30 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1305</guid>
		<description><![CDATA[I have to say I have a love-hate relationship with Jimmy John&#8217;s. I love the sandwiches, they are good and freaky fast. The thing I am not so enamored with is walking into the restaurant and having the majority of the folks working behind the counter yell &#8220;HELLO&#8221; at me. Most don&#8217;t even look up, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What I love about the internet</title>
		<link>http://force5blog.com/life/what-i-love-about-the-internet/</link>
		<comments>http://force5blog.com/life/what-i-love-about-the-internet/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 12:45:02 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1283</guid>
		<description><![CDATA[For many of us, the internet is an integral part of our lives. Aside from my personal use to book trips, make online purchases and get directions through MapQuest, my focus is generally how it is used as a tool for businesses. I read about best practices in website building, the latest CMS technology, trends, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Tough Sell</title>
		<link>http://force5blog.com/life/tough-sell/</link>
		<comments>http://force5blog.com/life/tough-sell/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 11:30:56 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1249</guid>
		<description><![CDATA[I was at a convenience store this past weekend and saw the following sign. So the question that immediately pops into my head is “how is it possible that “Unmatched Pleasure” and “tooth loss” appear in the same ad?” I can’t imagine the marketing challenge involved in trying to sell this product. You have a [...]]]></description>
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