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	<title>The Force 5 Connection &#187; Brand Development</title>
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		<title>What&#8217;s Your Voice?</title>
		<link>http://force5blog.com/business/whats-your-voice/</link>
		<comments>http://force5blog.com/business/whats-your-voice/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 17:24:41 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1422</guid>
		<description><![CDATA[We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out [...]]]></description>
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		<title>A Missed Opportunity</title>
		<link>http://force5blog.com/business/a-missed-opportunity/</link>
		<comments>http://force5blog.com/business/a-missed-opportunity/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 12:21:42 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[brand touchpoints]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1372</guid>
		<description><![CDATA[I was at one of my favorite weekend spots on Saturday having breakfast. I was waiting to pay my bill and heard a rather loud conversation in front of me between the cashier and a customer. The conversation went something like this; &#8220;Why is the bill so much?&#8221; &#8220;Well, you ordered everything a la carte, [...]]]></description>
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		<title>Pricing That Shapes Reality</title>
		<link>http://force5blog.com/business/pricing-that-shapes-reality/</link>
		<comments>http://force5blog.com/business/pricing-that-shapes-reality/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 14:31:26 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Price]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1365</guid>
		<description><![CDATA[So, what do you think? Does setting high expectations for customers have greater potential to increase their experience with your business or diminish it? 
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Here a brand touchpoint, there a brand touchpoint</title>
		<link>http://force5blog.com/brand-development/here-a-brand-touchpoint-there-a-brand-touchpoint/</link>
		<comments>http://force5blog.com/brand-development/here-a-brand-touchpoint-there-a-brand-touchpoint/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 12:02:10 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand touchpoint]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1336</guid>
		<description><![CDATA[This weekend was not unlike many others. Running errands, working in the yard and the garden. Also common, was a trip to the store for supplies. On one such trip to Lowe&#8217;s, I was impressed by the customer service. While wandering the many aisles, looking lost, I was asked if I needed help, I certainly [...]]]></description>
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		<title>Pent Up</title>
		<link>http://force5blog.com/business/pent-up/</link>
		<comments>http://force5blog.com/business/pent-up/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 06:30:38 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ad-ology]]></category>
		<category><![CDATA[Consumer Demand]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Pent Up Demand]]></category>
		<category><![CDATA[Stallion]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1330</guid>
		<description><![CDATA[... consumers have been holding back on their spending  like a corralled stallion and now they are finally going to let that stud burst out of its pen in a money-spending whirlwind of hooves and mane.
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>South Bend needs Rebranding</title>
		<link>http://force5blog.com/life/south-bend-needs-rebranding/</link>
		<comments>http://force5blog.com/life/south-bend-needs-rebranding/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 11:54:16 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[South Bend]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1287</guid>
		<description><![CDATA[So much has been said about South Bend since it showed up on the &#8220;List of Dying Cities.&#8221; A city much like ours in many ways, Grand Rapids, (also on the list…) put together an incredible video in response. I have lived in South Bend most of my life and I spent 4 years in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be careful delivering that brand!</title>
		<link>http://force5blog.com/business/be-careful-delivering-that-brand/</link>
		<comments>http://force5blog.com/business/be-careful-delivering-that-brand/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:15:30 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1305</guid>
		<description><![CDATA[I have to say I have a love-hate relationship with Jimmy John&#8217;s. I love the sandwiches, they are good and freaky fast. The thing I am not so enamored with is walking into the restaurant and having the majority of the folks working behind the counter yell &#8220;HELLO&#8221; at me. Most don&#8217;t even look up, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friend us on Facebook!</title>
		<link>http://force5blog.com/marketing/friend-us-on-facebook/</link>
		<comments>http://force5blog.com/marketing/friend-us-on-facebook/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 16:48:03 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[wealthy consumers]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1271</guid>
		<description><![CDATA[Any marketer targeting affluent consumers needs to know not only where to reach that audience, but what appeals to them.  Affluents need to see a consistent message that makes following a brand meaningful for self-expression, just like when buying a brand in real life.  
But I don’t think this idea just applies to the affluent—It’s the Brand ambassador we all want to be our friend.  The person who “likes” us because of our brand-our quality, our customer service, our distinction in the marketplace.

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Fresh, New Look</title>
		<link>http://force5blog.com/life/1226/</link>
		<comments>http://force5blog.com/life/1226/#comments</comments>
		<pubDate>Wed, 25 May 2011 06:00:16 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[great depression]]></category>
		<category><![CDATA[remodel]]></category>
		<category><![CDATA[South Bend Tribune]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1226</guid>
		<description><![CDATA[The Twykenham Bridge is located just a half a block away from our offices at Force 5.   We&#8217;ve been watching this old bridge being renovated with great anticipation.  (Details can be found here in the South Bend Tribune.)  It&#8217;s amazing to see what a remodel can do.  With it&#8217;s new look, the bridge again inspires confidence in those who transverse it and a sense [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web of One</title>
		<link>http://force5blog.com/technology/web-of-one/</link>
		<comments>http://force5blog.com/technology/web-of-one/#comments</comments>
		<pubDate>Tue, 17 May 2011 12:50:44 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[data mining]]></category>
		<category><![CDATA[filter bubble]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[personalizaton]]></category>
		<category><![CDATA[web of one]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1179</guid>
		<description><![CDATA[Is the filtering and data mining on the Internet good for you?]]></description>
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