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	<title>The Force 5 Connection &#187; Business</title>
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	<description>Sharing ideas, building community</description>
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		<title>Second Screens</title>
		<link>http://force5blog.com/business/second-screens/</link>
		<comments>http://force5blog.com/business/second-screens/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:12:32 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[audiences]]></category>
		<category><![CDATA[second screens]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1541</guid>
		<description><![CDATA[Seventy to Eighty percent of those who watch TV, also are watching a "second screen" during the same time.  That second screen is a smartphone, Ipad, or laptop.  And what are we doing?  We're checking email, surfing the web, and looking up material that has to do with the show we're watching!  This weekend will be no exception.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can you Insure Me from Myself?</title>
		<link>http://force5blog.com/business/can-you-insure-me-from-myself/</link>
		<comments>http://force5blog.com/business/can-you-insure-me-from-myself/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 16:19:43 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1459</guid>
		<description><![CDATA[Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue t-shirt wearing apple genius who is just about finished with my antenna issue.  When to my surprise the next customer introduces himself to my genius with the problem of “Dude, my iPhone was only in the washer for just enough time for me to realize it wasn’t in my hands” – Yes, I am quoting his first sentence, I can’t make this up any better than reality.  These folks really are geniuses of not only apple stuff but of multi-tasking, the proof is that my genius finished my issue while keeping a straight face and not laughing at the laundry dude.  I have to admit that for the sake of all our Force 5 readers, I just had to stick around to hear the rest of the laundry story – You’re sitting on the edge of your office chairs, Right?

]]></description>
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		<title>What&#8217;s Your Voice?</title>
		<link>http://force5blog.com/business/whats-your-voice/</link>
		<comments>http://force5blog.com/business/whats-your-voice/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 17:24:41 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1422</guid>
		<description><![CDATA[We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Missed Opportunity</title>
		<link>http://force5blog.com/business/a-missed-opportunity/</link>
		<comments>http://force5blog.com/business/a-missed-opportunity/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 12:21:42 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[brand touchpoints]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1372</guid>
		<description><![CDATA[I was at one of my favorite weekend spots on Saturday having breakfast. I was waiting to pay my bill and heard a rather loud conversation in front of me between the cashier and a customer. The conversation went something like this; &#8220;Why is the bill so much?&#8221; &#8220;Well, you ordered everything a la carte, [...]]]></description>
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		<title>Pricing That Shapes Reality</title>
		<link>http://force5blog.com/business/pricing-that-shapes-reality/</link>
		<comments>http://force5blog.com/business/pricing-that-shapes-reality/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 14:31:26 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Price]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1365</guid>
		<description><![CDATA[So, what do you think? Does setting high expectations for customers have greater potential to increase their experience with your business or diminish it? 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bringing Next Generation to This Generation</title>
		<link>http://force5blog.com/business/bringing-next-generation-to-this-generation/</link>
		<comments>http://force5blog.com/business/bringing-next-generation-to-this-generation/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 15:36:36 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Microsoft Tag]]></category>
		<category><![CDATA[Next Generation]]></category>
		<category><![CDATA[Smart Code]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1346</guid>
		<description><![CDATA[Force 5 remains steadfast in its commitment to be a  "next generation brand development and marketing communications firm."  Determing what that next generation technology is and how to bring it to clients in an effective and practical way is the real challenge in fullfilling our commitment.  ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Customer Advocacy and Company Blasphemy</title>
		<link>http://force5blog.com/business/customer-advocacy-and-company-blasphemy/</link>
		<comments>http://force5blog.com/business/customer-advocacy-and-company-blasphemy/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 06:00:18 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Advocacy]]></category>
		<category><![CDATA[Selling Skills]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1340</guid>
		<description><![CDATA[There’s a fine line between customer advocacy and company blasphemy.  I’ve found throughout my career that sales people who understand the difference are the ones who are the most successful.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pent Up</title>
		<link>http://force5blog.com/business/pent-up/</link>
		<comments>http://force5blog.com/business/pent-up/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 06:30:38 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ad-ology]]></category>
		<category><![CDATA[Consumer Demand]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Pent Up Demand]]></category>
		<category><![CDATA[Stallion]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1330</guid>
		<description><![CDATA[... consumers have been holding back on their spending  like a corralled stallion and now they are finally going to let that stud burst out of its pen in a money-spending whirlwind of hooves and mane.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Trends for 2011</title>
		<link>http://force5blog.com/business/social-media-trends-for-2011/</link>
		<comments>http://force5blog.com/business/social-media-trends-for-2011/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 12:00:08 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1312</guid>
		<description><![CDATA[In a May, 2011 Report, authored by Michael Stelzner and sponsored by <a href="http://www.socialmediaexaminer.com/">Social media Examiner</a>, the 2011 Social Media Marketing Industry Report set out to uncover the "who, what, where, when and why" of social media marketing. 

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be careful delivering that brand!</title>
		<link>http://force5blog.com/business/be-careful-delivering-that-brand/</link>
		<comments>http://force5blog.com/business/be-careful-delivering-that-brand/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:15:30 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1305</guid>
		<description><![CDATA[I have to say I have a love-hate relationship with Jimmy John&#8217;s. I love the sandwiches, they are good and freaky fast. The thing I am not so enamored with is walking into the restaurant and having the majority of the folks working behind the counter yell &#8220;HELLO&#8221; at me. Most don&#8217;t even look up, [...]]]></description>
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