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Archive for the ‘Press Release’ Category
Bringing Next Generation to This Generation
Thursday, July 7th, 2011 by Butch WhitmireForce 5 remains steadfast in its commitment to be a “next generation brand development and marketing communications firm.” Determing what that next generation technology is and how to bring it to clients in an effective and practical way is the real challenge in fullfilling our commitment.
One next generation technology is mobile. Today, all indicators show that in the foreseeable future, mobile will play a larger and larger role in marketing strategy. As mobile continues to expand rapidly, enabling clients to embrace that technology in a manner that delivers a solid ROI is crucial. Recently, Visibility Magazine published a case study about Force 5′s client, Starcraft Marine. To help starcraft more fully embrace mobile technology and utilize their existing marketing collateral, Force 5 developed a practical mobile interface. (detailed info can be found here.)
The interface utilized MicroSoft TAGs, and Starcraft Marine’s existing video and web to leverage the growing power of mobile. Because it continues to utilize effective legacy strategies, this Force 5 solution brings clients closer to the next generation today.
Force 5 re-affirms Safe Harbor Certification for Third Year
Tuesday, December 28th, 2010 by Force 5South Bend, IN , December 28, 2010– Force 5, a brand development and marketing communications firm located in South Bend, IN, today announced that its Privacy Policy has been certified for compliance for the third year with the Safe Harbor Principles of the U.S. Department of Commerce.
In October 1998, the European Commission’s Directive on Data Protection went into effect. This directive prohibits the transfer of personal data to non-European Union nations that do not meet the European “adequacy” standard for privacy protection. To provide a streamlined means for U.S. companies to comply with the Directive, the U.S. Department of Commerce, in consultation with the European Commission, developed the Safe Harbor principles. Approved by the EU in 2000, Safe Harbor provides a framework for U.S. companies to ensure compliance and avoid experiencing interruptions in their business dealings with the EU.
David Morgan, Vice President at Force 5 stated that Force 5 conforms to all Safe Harbor principles. “Force 5’s compliance with the Safe Harbor principles shows its dedication to its global clients”, he said. “As the processor of personal information from around the globe, our adherence to Government safe harbor practices gives our clients peace of mind regarding our data collection and protection policies. We are pleased to be one of only 35 companies in the state that have completed this certification process.”
Force 5’s Safe Harbor Privacy Policy is now officially registered with the U.S. Department of Commerce, and is publicly accessible on the company’s website here: http://www.discoverforce5.com/assets/Safe-Harbor.html
More information on Safe Harbor can be found here: http://www.export.gov/.
About Force 5
Located in South Bend, In, Force 5 is a next generation brand development and marketing communications firm-the only one of its kind in the region. The principals are certified brand strategists, two of only a handful in the country, and they have an experienced and certified account, project management, and technical staff. For more information, please visit our website at www.Discoverforce5.com.Force 5 Adds New Vice President of Client Development
Monday, September 20th, 2010 by David Morgan
South Bend, Ind. – Force 5, South Bend, Ind., announces the addition of William “Butch” Whitmire as Vice President of Client Development. Whitmire’s responsibilities include building long-term relationships with, and developing and implementing marketing strategies for prospective clients.
Whitmire has over 22 years of sales, management, marketing and leadership experience in planning, communicating and executing marketing initiatives and creative projects. Since graduating from Michigan State University with a degree in marketing, he has worked with companies such as Stanz Foodservice, Gordon Food Service and Granger Community Church to help them develop and exceed strategic marketing objectives and realize organizational growth.
Located in South Bend, Force 5 is a next generation brand development and marketing communications firm. The company combines expert technology with creative and soulful ideas to drive client’s goals beyond expectations through insightful brand expression, brilliant ideas and award winning marketing programs. Force 5 works with clients as strategic partners to build communities and exceed the expected. For more information, visit www.DiscoverForce5.com.Force 5 Adds Another Left-Brain to the Team
Thursday, September 9th, 2010 by David Morgan
Force 5, South Bend, In., announces the addition of Christian Mattix as web application developer and network administrator. Mattix’s responsibilities include technical design and development of web applications, along with building, optimizing, maintaining and trouble shooting complex and secure databases, among other duties.Mattix graduated from Purdue University with a Bachelor of Science degree in computer science and a minor in English. He interned with Microsoft and has worked with a variety of companies, including small start-ups, medical centers and Purdue University’s College of Education. Through his experience he has been instrumental in the development of an intranet search engine for arbitrary, unstructured data types and files; a retail and marketing management program for a mid-size grocery retailer; an artificial intelligence based expert system that handles process automation and information flow; and interfaces and applications that interact with electronic medical record systems.
Located in South Bend, Force 5 is a next generation brand development and marketing communications firm. The company combines expert technology with creative and soulful ideas to drive client’s goals beyond expectations through insightful brand expression, brilliant ideas and award winning marketing programs. Force 5 works with clients as strategic partners to build communities and exceed the expected. For more information, visit www.DiscoverForce5.com.
Force 5 presents to the “Networking and all that Jazz!”
Thursday, October 15th, 2009 by David MorganForce 5 presented to the “Networking and All that Jazz Expo” in South Bend, Indiana. David Morgan, Certified Brand Strategist, gave a presentation on Brand Development and Director of Client Development Andrew Fletcher presented a workshop on Surviving and Thriving in Today’s economy.
David’s presentation was entitled “Who Are You? What Do You Do? Why Does it Matter?”
Brand Development for any company is important in today’s market as each of us strives to find that distinction that makes our company unique. If we are entering new markets our brand is especially important as we introduce ourselves to new clients and industries. David introduced the concepts of brand development and branding, a typical branding process, and how developing a brand for your company will provide direction for marketing, business planning, and growth.
The presentation centered around how Brand Development can help a company focus their business strategy and align it with their brand, using their resources in the best possible way and for the most benefit.
Andrew’s presentation, titled “Survive or Thrive?” wrapped up the day of socializing and networking with a powerful talk on thriving in any economy. He focused on what you can do instantly to take your next step personally and/or in your business.
Presentations from Force are also available for other organizations. Interested parties should contact Andrew Fletcher at Force 5 for more information (Andrew@DiscoverForce5.com) or by calling 574-234-2060.
About Force 5
Force 5 is a next generation brand development and marketing communication firm located in South Bend, IN. Force 5 is only certified Brand Development Agency in the Region, and one of only 30 in the country. For more information, contact Andrew Fletcher at 574-234-2060 or Andrew@DiscoverForce5.com
Force 5 presents to the NTMA
Thursday, September 17th, 2009 by David MorganForce 5 presented to the Michiana Chapter of the National Tooling and Machining Association last week. The Presentation was on “Brand Development in new Economy.” Vice President of Force 5, David Morgan gave the presentation while President Deb DeFreeuw and Director of Client Development Andrew Fletcher led the discussions.
“Brand Development for small and medium size businesses has taken on a much higher priority in these slow economic times.”, said Morgan. “Formal Brand Development used to be the property of only the larger corporations, but now all business must pay attention to their brand.”
The presentation centered around how Brand Development can help a company focus their business strategy and align it with their brand, using their resources in the best possible way and for the most benefit.
This presentation is also available for other organizations. Interested parties should contact Andrew Fletcher at Force 5 for more information (Andrew@DiscoverForce5.com) or by calling 574-234-2060.
About NTMA
The NTMA is the national representative of the custom precision manufacturing industry in the United States.
Many NTMA members are small businesses, privately owned and operated, yet the industry generates sales in excess of $40 billion a year. Our nearly 2000 members design and manufacture special tools, dies, jigs, fixtures, gages, special machines, and precision machined parts. Some firms specialize in experimental research and development work. For more information, contact Ms. Kelly Schneider, Chapter Executive at 574-220-9111 or mcntma@comcast.net
About Force 5
Force 5 is a next generation brand development and marketing communication firm located in South Bend, IN. Force 5 is only certified Brand Development Agency in the Region, and one of only 30 in the country. For more information, contact Andrew Fletcher at 574-234-2060 or Andrew@DiscoverForce5.com