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	<title>The Force 5 Connection &#187; Marketing</title>
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		<title>Second Screens</title>
		<link>http://force5blog.com/business/second-screens/</link>
		<comments>http://force5blog.com/business/second-screens/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:12:32 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[audiences]]></category>
		<category><![CDATA[second screens]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1541</guid>
		<description><![CDATA[Seventy to Eighty percent of those who watch TV, also are watching a "second screen" during the same time.  That second screen is a smartphone, Ipad, or laptop.  And what are we doing?  We're checking email, surfing the web, and looking up material that has to do with the show we're watching!  This weekend will be no exception.]]></description>
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		<item>
		<title>Second Visit Treats!</title>
		<link>http://force5blog.com/uncategorized/second-visit-treats/</link>
		<comments>http://force5blog.com/uncategorized/second-visit-treats/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 14:36:23 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1464</guid>
		<description><![CDATA[One Sunday last month, I started my day off with a vente iced vanilla latte with soy and double shot at 7:45am.  Yes it’s true; I am the only farm boy I know that loves Starbucks and all things gold card. To my surprise, the cashier asked if I had heard about “our Treat Receipt?”. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Because Heroes Go On Missions</title>
		<link>http://force5blog.com/marketing/because-heroes-go-on-missions/</link>
		<comments>http://force5blog.com/marketing/because-heroes-go-on-missions/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 13:06:42 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1474</guid>
		<description><![CDATA[Force 5, brand development and marketing communications firm in South Bend, IN, will be hosting a FREE "Training Missions" for area 501c3 Non-Profits.  Our December 6, training mission is "Flying Your Cape within Social Media!"  This training mission will cover the best practices of social media as it relates to telling your story.  If you currently do not utilize social media, you will walk away with a guide on getting started. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can you Insure Me from Myself?</title>
		<link>http://force5blog.com/business/can-you-insure-me-from-myself/</link>
		<comments>http://force5blog.com/business/can-you-insure-me-from-myself/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 16:19:43 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1459</guid>
		<description><![CDATA[Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue t-shirt wearing apple genius who is just about finished with my antenna issue.  When to my surprise the next customer introduces himself to my genius with the problem of “Dude, my iPhone was only in the washer for just enough time for me to realize it wasn’t in my hands” – Yes, I am quoting his first sentence, I can’t make this up any better than reality.  These folks really are geniuses of not only apple stuff but of multi-tasking, the proof is that my genius finished my issue while keeping a straight face and not laughing at the laundry dude.  I have to admit that for the sake of all our Force 5 readers, I just had to stick around to hear the rest of the laundry story – You’re sitting on the edge of your office chairs, Right?

]]></description>
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		<title>10 Quick Facts You Should Know About Consumer Behavior on Facebook</title>
		<link>http://force5blog.com/marketing/10-quick-facts-you-should-know-about-consumer-behavior-on-facebook/</link>
		<comments>http://force5blog.com/marketing/10-quick-facts-you-should-know-about-consumer-behavior-on-facebook/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 20:32:00 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1446</guid>
		<description><![CDATA[10 Quick Facts You Should Know About Consumer Behavior on Facebook

This study is from CMB Consumer Pulse and Constant Contact and focusing on consumer behavior on Facebook.  It was just published this week, and reveals some very interesting factoids.  As Marketers, we realize that Facebook is among many social media tactics that should be part of your marketing strategy.  However, some of these facts show that getting folks to interact with you-to become friends of your page-creates brand ambassadors that propel your brand to new heights. ]]></description>
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		</item>
		<item>
		<title>What&#8217;s Your Voice?</title>
		<link>http://force5blog.com/business/whats-your-voice/</link>
		<comments>http://force5blog.com/business/whats-your-voice/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 17:24:41 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1422</guid>
		<description><![CDATA[We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The SPAM Litmus Test</title>
		<link>http://force5blog.com/marketing/the-spam-litmus-test/</link>
		<comments>http://force5blog.com/marketing/the-spam-litmus-test/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 15:44:23 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SPAM]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1367</guid>
		<description><![CDATA[If you have to explain to someone why it's not SPAM then it probably is.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pricing That Shapes Reality</title>
		<link>http://force5blog.com/business/pricing-that-shapes-reality/</link>
		<comments>http://force5blog.com/business/pricing-that-shapes-reality/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 14:31:26 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Price]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1365</guid>
		<description><![CDATA[So, what do you think? Does setting high expectations for customers have greater potential to increase their experience with your business or diminish it? 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Too much of a good thing?</title>
		<link>http://force5blog.com/marketing/too-much-of-a-good-thing/</link>
		<comments>http://force5blog.com/marketing/too-much-of-a-good-thing/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 12:09:16 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Sale]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1352</guid>
		<description><![CDATA[I am a red-blooded American gal and I love to find things on sale! Who doesn&#8217;t? I have started to wonder, can a retail business have too many sales? I get an e-mail almost everyday from Lands&#8217; End. I love Lands&#8217; End, I think they have a great product. I am so conditioned to buying [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Bringing Next Generation to This Generation</title>
		<link>http://force5blog.com/business/bringing-next-generation-to-this-generation/</link>
		<comments>http://force5blog.com/business/bringing-next-generation-to-this-generation/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 15:36:36 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Microsoft Tag]]></category>
		<category><![CDATA[Next Generation]]></category>
		<category><![CDATA[Smart Code]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1346</guid>
		<description><![CDATA[Force 5 remains steadfast in its commitment to be a  "next generation brand development and marketing communications firm."  Determing what that next generation technology is and how to bring it to clients in an effective and practical way is the real challenge in fullfilling our commitment.  ]]></description>
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