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	<title>The Force 5 Connection &#187; Brand Development</title>
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	<description>Sharing ideas, building community</description>
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		<title>What&#8217;s Your Voice?</title>
		<link>http://force5blog.com/business/whats-your-voice/</link>
		<comments>http://force5blog.com/business/whats-your-voice/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 17:24:41 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1422</guid>
		<description><![CDATA[We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out [...]]]></description>
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		<title>Friend us on Facebook!</title>
		<link>http://force5blog.com/marketing/friend-us-on-facebook/</link>
		<comments>http://force5blog.com/marketing/friend-us-on-facebook/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 16:48:03 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[wealthy consumers]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1271</guid>
		<description><![CDATA[Any marketer targeting affluent consumers needs to know not only where to reach that audience, but what appeals to them.  Affluents need to see a consistent message that makes following a brand meaningful for self-expression, just like when buying a brand in real life.  
But I don’t think this idea just applies to the affluent—It’s the Brand ambassador we all want to be our friend.  The person who “likes” us because of our brand-our quality, our customer service, our distinction in the marketplace.

]]></description>
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		<title>Who&#8217;s Your Audience and What&#8217;s Their Word?</title>
		<link>http://force5blog.com/technology/whos-your-audience-and-whats-their-word/</link>
		<comments>http://force5blog.com/technology/whos-your-audience-and-whats-their-word/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 13:04:23 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=983</guid>
		<description><![CDATA[The latest data from Experian Hitwise shows that the number of keywords typed into search engines is declining.  Longer searches, those of 5-8 words, were down last month 3%.  As the data table shows,  1 word searches comprise a full 24% of all searches. 2 word searches are a close second.  When it comes to people finding your business or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s your Story?</title>
		<link>http://force5blog.com/life/whats-your-story/</link>
		<comments>http://force5blog.com/life/whats-your-story/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:26:34 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Story]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=262</guid>
		<description><![CDATA[Review of a great book -- A Million Miles in a Thousand Years: What I Learned While Editing My Life, by Donald Miller. Take a look at the story of your life, how does it read? This book has insights that apply to personal and business life, it's a must read!]]></description>
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		<title>Its Springtime! &#8211; Time to dust off that Brand.</title>
		<link>http://force5blog.com/business/its-springtime-time-to-dust-off-that-brand/</link>
		<comments>http://force5blog.com/business/its-springtime-time-to-dust-off-that-brand/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 18:25:04 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=227</guid>
		<description><![CDATA[Time to consider a little spring cleaning - especially your brand]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Generating creative ideas for your brand or company</title>
		<link>http://force5blog.com/business/generating-creative-ideas/</link>
		<comments>http://force5blog.com/business/generating-creative-ideas/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 19:43:18 +0000</pubDate>
		<dc:creator>Force 5</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative ideation]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=218</guid>
		<description><![CDATA[Ideating – which is a fancier term for brainstorming – is a core necessity or foundational step within an advertising and marketing agency’s process of generating creative ideas.  Need help generating creative ideas for your brand or company?  Let Force 5 play a role in assisting you and your organization in meeting and exceeding your marketing objectives.]]></description>
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		<title>Okay&#8230;It&#8217;s Finally 2010&#8230;Now What?</title>
		<link>http://force5blog.com/business/okay-its-finally-2010-now-what/</link>
		<comments>http://force5blog.com/business/okay-its-finally-2010-now-what/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 19:15:01 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=164</guid>
		<description><![CDATA[Unfortunately last year many business’s pulled back on their marketing and advertising efforts.  “Well, something had to give”, a business owner told me.  Unfortunately, marketing initiatives may have been the last thing he wanted to pull in a bad economy.  Study after study has shown that during down times, the companies that continued marketing came back to “the black” quicker and stronger than those who pulled the blanket over their heads and waited for the storm to pass.  Okay, now what?  Read more about our commitment to Brand...and the new economy.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand vs. Commodity</title>
		<link>http://force5blog.com/business/brand-vs-commodity/</link>
		<comments>http://force5blog.com/business/brand-vs-commodity/#comments</comments>
		<pubDate>Wed, 20 May 2009 20:15:16 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Force 5]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=49</guid>
		<description><![CDATA[There's a lot of talk about Brand, Branding, and Brand Development.  Its all important, and its all straightforward.  The problem with most companies in regards to branding is that they haven't taken time to understand the differences and more importantly, why they need to develop their brand.]]></description>
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