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	<title>The Force 5 Connection &#187; Brand Equity</title>
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		<title>The Bean Brand</title>
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		<pubDate>Thu, 11 Mar 2010 19:27:39 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Brand Extension]]></category>
		<category><![CDATA[Force 5]]></category>

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		<description><![CDATA[L.L. Bean is taking a leap into new territory! They are creating a brand extension called L.L. Bean Signature. The new line is a collection for men and women with updated styles and cuts. 

Brand extensions are tricky, is this the right move for L.L. Bean? ]]></description>
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