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	<title>The Force 5 Connection &#187; Brand</title>
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	<link>http://force5blog.com</link>
	<description>Sharing ideas, building community</description>
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		<title>Here a brand touchpoint, there a brand touchpoint</title>
		<link>http://force5blog.com/brand-development/here-a-brand-touchpoint-there-a-brand-touchpoint/</link>
		<comments>http://force5blog.com/brand-development/here-a-brand-touchpoint-there-a-brand-touchpoint/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 12:02:10 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand touchpoint]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1336</guid>
		<description><![CDATA[This weekend was not unlike many others. Running errands, working in the yard and the garden. Also common, was a trip to the store for supplies. On one such trip to Lowe&#8217;s, I was impressed by the customer service. While wandering the many aisles, looking lost, I was asked if I needed help, I certainly [...]]]></description>
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		<title>South Bend needs Rebranding</title>
		<link>http://force5blog.com/life/south-bend-needs-rebranding/</link>
		<comments>http://force5blog.com/life/south-bend-needs-rebranding/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 11:54:16 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[South Bend]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1287</guid>
		<description><![CDATA[So much has been said about South Bend since it showed up on the &#8220;List of Dying Cities.&#8221; A city much like ours in many ways, Grand Rapids, (also on the list…) put together an incredible video in response. I have lived in South Bend most of my life and I spent 4 years in [...]]]></description>
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		<item>
		<title>Be careful delivering that brand!</title>
		<link>http://force5blog.com/business/be-careful-delivering-that-brand/</link>
		<comments>http://force5blog.com/business/be-careful-delivering-that-brand/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:15:30 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1305</guid>
		<description><![CDATA[I have to say I have a love-hate relationship with Jimmy John&#8217;s. I love the sandwiches, they are good and freaky fast. The thing I am not so enamored with is walking into the restaurant and having the majority of the folks working behind the counter yell &#8220;HELLO&#8221; at me. Most don&#8217;t even look up, [...]]]></description>
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		<item>
		<title>Private-Label Growth. Here to Stay?</title>
		<link>http://force5blog.com/marketing/private-label-growth-here-to-stay/</link>
		<comments>http://force5blog.com/marketing/private-label-growth-here-to-stay/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 15:17:25 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Force 5]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1001</guid>
		<description><![CDATA[I recently read an article in Marketing Daily, about the growth in private-label products. No surprise there, right? The figures were pretty compelling with consumers saving 33% off their grocery bills by purchasing all private-label products. I have followed the trend, trying more private-label products than I have in the past. While I haven’t gone [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Reversing the Childhood Obesity Trend (is a Big Idea!)</title>
		<link>http://force5blog.com/life/reversing-the-childhood-obesity-trend-is-a-big-idea/</link>
		<comments>http://force5blog.com/life/reversing-the-childhood-obesity-trend-is-a-big-idea/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 14:38:36 +0000</pubDate>
		<dc:creator>Force 5</dc:creator>
				<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Consumer Behaviors]]></category>
		<category><![CDATA[marketing trends]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=319</guid>
		<description><![CDATA[As a marketer I’m always looking for inspiration, and I’m certain most of us who work in the industry would like nothing more than to conceptually develop and execute the next big idea.  Some of you might wonder what I mean – big idea seems slightly vague I assume.  In this instance I liken a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s your Story?</title>
		<link>http://force5blog.com/life/whats-your-story/</link>
		<comments>http://force5blog.com/life/whats-your-story/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:26:34 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Story]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=262</guid>
		<description><![CDATA[Review of a great book -- A Million Miles in a Thousand Years: What I Learned While Editing My Life, by Donald Miller. Take a look at the story of your life, how does it read? This book has insights that apply to personal and business life, it's a must read!]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Bean Brand</title>
		<link>http://force5blog.com/brand-development/the-bean-brand/</link>
		<comments>http://force5blog.com/brand-development/the-bean-brand/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:27:39 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Brand Extension]]></category>
		<category><![CDATA[Force 5]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=194</guid>
		<description><![CDATA[L.L. Bean is taking a leap into new territory! They are creating a brand extension called L.L. Bean Signature. The new line is a collection for men and women with updated styles and cuts. 

Brand extensions are tricky, is this the right move for L.L. Bean? ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand vs. Commodity</title>
		<link>http://force5blog.com/business/brand-vs-commodity/</link>
		<comments>http://force5blog.com/business/brand-vs-commodity/#comments</comments>
		<pubDate>Wed, 20 May 2009 20:15:16 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Force 5]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=49</guid>
		<description><![CDATA[There's a lot of talk about Brand, Branding, and Brand Development.  Its all important, and its all straightforward.  The problem with most companies in regards to branding is that they haven't taken time to understand the differences and more importantly, why they need to develop their brand.]]></description>
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