Posts Tagged ‘google’

Google Panda

Tuesday, May 24th, 2011 by David Morgan

Google’s recent “Panda” update is getting plenty of notice and discussion on SEO and web marketing sites. This is an algorithm update, the formula Google uses to rank sites—using a variety of areas of your web site.

It’s clear that one of the biggest goals for Google’s algorithm update is to provide higher page rankings for quality, rather than quantity, content. The biggest sites hurt in the change seem to be the “content farms”. A content farm (according to Wiki…) “employs large numbers of often freelance writers to generate textual content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines”. In other words, spammy content designed to fool Google into better results.

While your site may not be a content farm, you could be adversely affected by this update if your site contains:
* Relatively high amounts of advertising on the site
* Duplicate content (either on your own site or other domains)
* Page headlines that don’t match their content

You can improve your site’s ranking with:
* Authoritative and useful content
* If your site is currently light on verbiage, more words per page may be an asset
* Content that provides value to your visitors
* Social network visibility via comments and sharing

Google constantly looks at their search methods, and modify them to help you bring you the results you want. Good content—relative content—is always the proper way to build your site. Force 5 tries to stay abreast of the latest search methodologies – contact us if we can be of assistance as you update your site.

The Importance of Negative Keywords

Tuesday, May 10th, 2011 by Deb DeFreeuw

I was surfing yesterday, catching up on news. I noticed an article about a man who was grieving the loss of his wife years after her death. Having experienced the loss of a loved one taken too early and overwhelming grief, I decided to read the article. The article went on to review the circumstances that lead to the woman’s death after having received a series of chiropractic adjustments to her neck and then suffering a stroke.

Find a chiropractorWhile reading this very sad story, I happened to glance at the ads in the right hand column of the page. There were two Google ads, the first was “#1 Tool for Chiropractors (Free Video) How to get people to become patients in your office.” Ok, so maybe there were some chiropractors reading this article as it mentions their field, but it doesn’t seem to be in the best taste to be listed next to this article. The second ad really threw me; it was an ad where you could search for a chiropractor. Really? I don’t think right now would be the time to catch folks interested in chiropractic care.

There is a lesson in keywords here and that would be to include negative keywords. As defined on Google’s site: “Negative keywords – There’s another type of keyword that works in a different way. Negative keywords help make sure that your ad doesn’t show for searches that include that term. They work in unison with your normal keywords to target your ads just to the audience you want. For example, add “free” as a negative keyword if you want to make sure your ad isn’t shown to people looking for a free product. Negative keywords contain a dash in front of the keyword like -free.” Words like “malalignments, lawsuits, and death” would have been good additions to the keywords attached to this ad and would have prevented the ad from showing up. In this case a negative can definitely be a positive! So plan carefully and make sure your keywords get you in front of potential customers, not place you somewhere you shouldn’t be!

We have some left brainers here to help you plan your next step with Google Adwords or anything else in the digital space, so give us a click! DiscoverForce5.com

Google Chrome OS CR-48 First Impressions

Friday, January 28th, 2011 by Christian Mattix

The day before yesterday I got home from work and was greeted by a plain brown box, correctly addressed to me, on my front porch. I thought this was rather curious, as I had not ordered anything. I brought the box in from the cold (it was about 12 degrees outside). My kids were with me and they were just as curious as I was, asking “What did you order?” “Nothing that I’m aware of,” I answered, but it was certainly addressed to me. The return address didn’t have a company or name on it, just an address. Well, since it did have my name on it, I opened it, to be greeted by another box, this one less plain.

Google CR-48 Packaging

Google ChromeOS CR-48 packaging

Now I was incredibly curious. As you can see, the box has no brand, label, or even words. At this point, my curiosity was completely piqued. After taking that box out, I notice the back of it has the “Lithium-Ion” battery warning on it. And judging from the shape and the weight I though, “ok, is this a laptop?”

It is indeed. It seems that I was one of the people chosen to take part in the Google ChromeOS Pilot program. I opened the “mouse box” to find a “shiny” new Google CR-48 Chrome OS Notebook. Now this was an incredibly surprise to me. I watched the announcement of the pilot program back in December as it was happening. As soon as they announced that the website was up to sign up, I did, and then didn’t think about it again. I figured I was among the 32897298346734678346 other people to sign up for the same program. Well much to my surprise, I was chosen to take part. (Maybe it was because my previous blog post about using Chrome, but I doubt it). I un-boxed the notebook, and followed the (very brief) instructions on how to get started, and within 5 minutes, I was online, connected to my wireless network and able to have access to the web.

Google ChromeOS CR-48

Google ChromeOS CR-48

I have now been using the notebook for a couple of days. I would like to have been able to use it more fully for my work as well as entertainment. Unfortunately, not all of my work translates well to a device like this. There are a few things to keep in mind with this computer.

First, EVERYTHING is based in the Cloud. In order for this device to function it needs to have a network connection. On first thought, this seems like a significant limitation, but with the fact that Wi-Fi is becoming more and more ubiquitous (you can get wireless access anyplace from your Starbucks, to McDonalds, to even my kids’ school now), it is much less of a problem than you would think. And for those times that you are not within range of an access point, and you NEED to get online, Google has thrown in 100MB/Month of Verizon Wireless 3G access for the first two years. That isn’t a ton of data, but if you need to get your email, or find directions, it is enough for a casual user. If you need more than that, then there are other options to purchase more data.

Second, EVERYTHING is based in the Cloud. This means no local storage. No flash drives. No CD drives. No software installs. Everything comes from the web. Software is installed via the Chrome Web Store. From there you can install a variety of apps, from things that you would expect like Google Docs, to utilities like Quick Note, to HTML5 based games. There are even some development tools, such as PHPanywhere (a completely cloud based PHP development environment that has support for in browser FTP). The user experience of installing the apps is great. There is very little to do other than just click “install” within the store. There are not a ton of apps built for ChromeOS yet, but I can imagine the quantity rapidly increasing as the pilot program continues. There is one thing that I don’t like about this environment: printing. In order to print from the device you have to use the Google Cloud-Print service. While the idea sounds good (the ability to print from any device, any place, to your printer) it just doesn’t seem very elegant. I don’t necessarily like the idea of having to send my print jobs to the internet in order to print to a printer that is 2 feet away from me, and connected to the same network as my notebook. This may be more of an “in my head” complaint, however, as I have net had to need to print anything.

The notebook hardware has a very solid feel to it. It doesn’t feel “chincy” or “Plasticy” like some inexpensive devices feel. The keyboard has very good “action”. You will notice that there are some changes to the “normal” keyboard though. Along the top, where the function (“F”) keys normally are, there are operation keys.

Also, instead of the Caps-Lock key, there is the the “Search” key. This opens up a new tab and puts focus on the “Magic Bar” (the address bar that also acts as a search box).

There is 1 VGA port, for connecting external monitors/projectors, 1 USB port (primarily for external mice), 1 headphone jack, 1 SD Memory card slot (for uploading files to the Cloud), and the power adapter connector. Also embedded in the display bezel is a webcam and microphone.

I have yet to fully test the battery life, but others have reported that the battery life is about 8 hours.

I plan on continuing to give my impressions of both the device and the software on it as I use it for my own and Force 5 work. Check back later for more!

Ride The Google Wave

Thursday, October 1st, 2009 by Nevin McElwrath
Google Wave Screenshot

Working in a team environment can be an inspiring experience. However, an efficient team workflow doesn’t just form itself. An organized system and rich toolset are often a few ingredients in a well-oiled team workflow machine. One of those ingredients may be named Google Wave.

Google this week is rolling out a developer preview of it’s new product called Google Wave. Google’s Wave is touted as “an online tool for real-time communication and collaboration”.

We are used to using the traditional email method; a one way, non real time, “send and wait” approach to sending electronic messages. This method has been left relatively unchanged for 40 years since its invention. What does this mean for you? Google says it depends on how you use it. Google Wave shines in communication and collaboration – in real time with an audience of your choosing. For instance, say your team needs to come up with a script for a new 30 second spot for a client. One person initiates the document creation and invites team members to add their feedback or changes. The document can be edited by multiple people at the same time and you can watch the changes in real time. You even have the option to see the changes chronologically and play them back in the order they were created.

Another feature worth pointing out is the realtime language translation that is possible in Google Wave. For example, this enables real time communication with a French customer who does not speak English through a chat-like interface.

The extensibility of Google Wave was clearly a priority from the beginning. What this means is developers can write extensions for Google Wave to take advantage of the Wave technology, and use it with your team workflow.

What has me excited about this new technology is the possibilities that are presented for a team to streamline its workflow. With new Wave extensions, open usage for businesses to use in their unique workflow, integration with other technologies, I am very excited for the very near future and can’t wait to find our own usage for Google Wave, right here at Force 5.