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	<title>The Force 5 Connection &#187; Marketing</title>
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	<link>http://force5blog.com</link>
	<description>Sharing ideas, building community</description>
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		<title>Second Screens</title>
		<link>http://force5blog.com/business/second-screens/</link>
		<comments>http://force5blog.com/business/second-screens/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 21:12:32 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[audiences]]></category>
		<category><![CDATA[second screens]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1541</guid>
		<description><![CDATA[Seventy to Eighty percent of those who watch TV, also are watching a "second screen" during the same time.  That second screen is a smartphone, Ipad, or laptop.  And what are we doing?  We're checking email, surfing the web, and looking up material that has to do with the show we're watching!  This weekend will be no exception.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Second Visit Treats!</title>
		<link>http://force5blog.com/uncategorized/second-visit-treats/</link>
		<comments>http://force5blog.com/uncategorized/second-visit-treats/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 14:36:23 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1464</guid>
		<description><![CDATA[One Sunday last month, I started my day off with a vente iced vanilla latte with soy and double shot at 7:45am.  Yes it’s true; I am the only farm boy I know that loves Starbucks and all things gold card. To my surprise, the cashier asked if I had heard about “our Treat Receipt?”. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can you Insure Me from Myself?</title>
		<link>http://force5blog.com/business/can-you-insure-me-from-myself/</link>
		<comments>http://force5blog.com/business/can-you-insure-me-from-myself/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 16:19:43 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1459</guid>
		<description><![CDATA[Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue t-shirt wearing apple genius who is just about finished with my antenna issue.  When to my surprise the next customer introduces himself to my genius with the problem of “Dude, my iPhone was only in the washer for just enough time for me to realize it wasn’t in my hands” – Yes, I am quoting his first sentence, I can’t make this up any better than reality.  These folks really are geniuses of not only apple stuff but of multi-tasking, the proof is that my genius finished my issue while keeping a straight face and not laughing at the laundry dude.  I have to admit that for the sake of all our Force 5 readers, I just had to stick around to hear the rest of the laundry story – You’re sitting on the edge of your office chairs, Right?

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your Voice?</title>
		<link>http://force5blog.com/business/whats-your-voice/</link>
		<comments>http://force5blog.com/business/whats-your-voice/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 17:24:41 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1422</guid>
		<description><![CDATA[We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Cost of Free</title>
		<link>http://force5blog.com/technology/the-cost-of-free/</link>
		<comments>http://force5blog.com/technology/the-cost-of-free/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 15:48:32 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Drupal]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1297</guid>
		<description><![CDATA[So, why are so many sales people and marketers using  “free” (or ridiculously under-priced)  to gain business?  For me, there are only four plausible explanations:
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tough Sell</title>
		<link>http://force5blog.com/life/tough-sell/</link>
		<comments>http://force5blog.com/life/tough-sell/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 11:30:56 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1249</guid>
		<description><![CDATA[I was at a convenience store this past weekend and saw the following sign. So the question that immediately pops into my head is “how is it possible that “Unmatched Pleasure” and “tooth loss” appear in the same ad?” I can’t imagine the marketing challenge involved in trying to sell this product. You have a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Fresh, New Look</title>
		<link>http://force5blog.com/life/1226/</link>
		<comments>http://force5blog.com/life/1226/#comments</comments>
		<pubDate>Wed, 25 May 2011 06:00:16 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[great depression]]></category>
		<category><![CDATA[remodel]]></category>
		<category><![CDATA[South Bend Tribune]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1226</guid>
		<description><![CDATA[The Twykenham Bridge is located just a half a block away from our offices at Force 5.   We&#8217;ve been watching this old bridge being renovated with great anticipation.  (Details can be found here in the South Bend Tribune.)  It&#8217;s amazing to see what a remodel can do.  With it&#8217;s new look, the bridge again inspires confidence in those who transverse it and a sense [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;&#8216;Tis some Marketer,&#8221; I muttered, &#8220;tapping at my chamber door &#8230;&#8221;</title>
		<link>http://force5blog.com/marketing/tis-some-marketer-i-muttered-tapping-at-my-chamber-door/</link>
		<comments>http://force5blog.com/marketing/tis-some-marketer-i-muttered-tapping-at-my-chamber-door/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 05:00:05 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Made to Stick]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1033</guid>
		<description><![CDATA[Tappers tapped away assuredly but listeners only heard random tapping gibberish.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Private-Label Growth. Here to Stay?</title>
		<link>http://force5blog.com/marketing/private-label-growth-here-to-stay/</link>
		<comments>http://force5blog.com/marketing/private-label-growth-here-to-stay/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 15:17:25 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Force 5]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1001</guid>
		<description><![CDATA[I recently read an article in Marketing Daily, about the growth in private-label products. No surprise there, right? The figures were pretty compelling with consumers saving 33% off their grocery bills by purchasing all private-label products. I have followed the trend, trying more private-label products than I have in the past. While I haven’t gone [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Barcodes are Here and Now</title>
		<link>http://force5blog.com/technology/mobile-barcodes-are-here-and-now/</link>
		<comments>http://force5blog.com/technology/mobile-barcodes-are-here-and-now/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 12:44:13 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Microsoft TAGs]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[ScanLife]]></category>
		<category><![CDATA[Smart Code]]></category>
		<category><![CDATA[TAGs]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=978</guid>
		<description><![CDATA[The use of smart phones to scan barcodes (1D, 2D, QR) is happening now with growth rates hitting over 800% from a year ago according to the latest report from ScanLife.  Some highlights I found interesting: The most popular 2D bar code campaign was for Film.  Codes were placed primarily outdoor and online. Beverages are amongs the [...]]]></description>
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