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	<title>The Force 5 Connection &#187; recession marketing</title>
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		<title>Timidity is not the route to success</title>
		<link>http://force5blog.com/business/timidity-is-not-the-route-to-success/</link>
		<comments>http://force5blog.com/business/timidity-is-not-the-route-to-success/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 00:15:06 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Force 5 Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[recession marketing]]></category>

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		<description><![CDATA[Marketing studies in the 20’s-40’s-50’s and 60’s shown that during recessions, almost without exception sales and profits dropped off at companies that cut back on advertising.  But here’s the catch--The studies also revealed that after the recessions ended, those companies continued to lag behind the ones that had maintained their advertising budgets. Don't be timid in down times.

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