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	<title>The Force 5 Connection &#187; Social Media</title>
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	<link>http://force5blog.com</link>
	<description>Sharing ideas, building community</description>
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		<title>Because Heroes Go On Missions</title>
		<link>http://force5blog.com/marketing/because-heroes-go-on-missions/</link>
		<comments>http://force5blog.com/marketing/because-heroes-go-on-missions/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 13:06:42 +0000</pubDate>
		<dc:creator>Jason Stratton</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1474</guid>
		<description><![CDATA[Force 5, brand development and marketing communications firm in South Bend, IN, will be hosting a FREE "Training Missions" for area 501c3 Non-Profits.  Our December 6, training mission is "Flying Your Cape within Social Media!"  This training mission will cover the best practices of social media as it relates to telling your story.  If you currently do not utilize social media, you will walk away with a guide on getting started. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Quick Facts You Should Know About Consumer Behavior on Facebook</title>
		<link>http://force5blog.com/marketing/10-quick-facts-you-should-know-about-consumer-behavior-on-facebook/</link>
		<comments>http://force5blog.com/marketing/10-quick-facts-you-should-know-about-consumer-behavior-on-facebook/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 20:32:00 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1446</guid>
		<description><![CDATA[10 Quick Facts You Should Know About Consumer Behavior on Facebook

This study is from CMB Consumer Pulse and Constant Contact and focusing on consumer behavior on Facebook.  It was just published this week, and reveals some very interesting factoids.  As Marketers, we realize that Facebook is among many social media tactics that should be part of your marketing strategy.  However, some of these facts show that getting folks to interact with you-to become friends of your page-creates brand ambassadors that propel your brand to new heights. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Trends for 2011</title>
		<link>http://force5blog.com/business/social-media-trends-for-2011/</link>
		<comments>http://force5blog.com/business/social-media-trends-for-2011/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 12:00:08 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1312</guid>
		<description><![CDATA[In a May, 2011 Report, authored by Michael Stelzner and sponsored by <a href="http://www.socialmediaexaminer.com/">Social media Examiner</a>, the 2011 Social Media Marketing Industry Report set out to uncover the "who, what, where, when and why" of social media marketing. 

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friend us on Facebook!</title>
		<link>http://force5blog.com/marketing/friend-us-on-facebook/</link>
		<comments>http://force5blog.com/marketing/friend-us-on-facebook/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 16:48:03 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[wealthy consumers]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1271</guid>
		<description><![CDATA[Any marketer targeting affluent consumers needs to know not only where to reach that audience, but what appeals to them.  Affluents need to see a consistent message that makes following a brand meaningful for self-expression, just like when buying a brand in real life.  
But I don’t think this idea just applies to the affluent—It’s the Brand ambassador we all want to be our friend.  The person who “likes” us because of our brand-our quality, our customer service, our distinction in the marketplace.

]]></description>
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		</item>
		<item>
		<title>Order Up!</title>
		<link>http://force5blog.com/business/order-up/</link>
		<comments>http://force5blog.com/business/order-up/#comments</comments>
		<pubDate>Mon, 23 May 2011 19:16:33 +0000</pubDate>
		<dc:creator>Deb DeFreeuw</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[qr code]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1204</guid>
		<description><![CDATA[Force 5 recently wrote about a project we did involving QR (quick response) codes. The campaign, done for Smoker Craft boats, has been a success and a practical application of this new and growing tool. Since the boom in QR codes, I have since seen them on everything from ads in magazines to the lettuce [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scarcity, Value, and Counterfeit Facebook Likes</title>
		<link>http://force5blog.com/uncategorized/scarcity-value-and-counterfeit-facebook-likes/</link>
		<comments>http://force5blog.com/uncategorized/scarcity-value-and-counterfeit-facebook-likes/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 20:45:24 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Pepsi]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=1028</guid>
		<description><![CDATA[It appears that advertisers in an effort to gain coveted Facebook Page "Likes are offering consumers premiums (or access to content) if they will visit their page and give them their valuable  "Thumb Up."   Sounds like a good marketing strategy ... or does it? 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Un-Marketing by Scott Stratten</title>
		<link>http://force5blog.com/marketing/un-marketing-by-scott-stratten/</link>
		<comments>http://force5blog.com/marketing/un-marketing-by-scott-stratten/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 19:37:51 +0000</pubDate>
		<dc:creator>Butch Whitmire</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Scott Stratten]]></category>
		<category><![CDATA[Un-Marketing]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=988</guid>
		<description><![CDATA[A great video interview on Social Media Strategy.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media for your business &#8211; part of your integrated strategy</title>
		<link>http://force5blog.com/business/social-media-for-your-business-part-of-your-integrated-strategy/</link>
		<comments>http://force5blog.com/business/social-media-for-your-business-part-of-your-integrated-strategy/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 14:45:10 +0000</pubDate>
		<dc:creator>David Morgan</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Force 5]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=542</guid>
		<description><![CDATA[The percentage of small business engaged in social media has not increased and analysts believe it’s because expectations have somewhat outpaced accomplishments.  But there were two areas where accomplishments exceed expectations. Small business owners say that using social media has allowed them to stay engaged with current customers and it has improved internal collaboration efforts.  This is an important strategy.  By listening to your customers, and engaging them, your success for loyalty is increased.   However, this doesn't come without a cost.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Need a New Website &#8211; Now What Do I Do?</title>
		<link>http://force5blog.com/technology/i-need-a-new-website-now-what-do-i-do/</link>
		<comments>http://force5blog.com/technology/i-need-a-new-website-now-what-do-i-do/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 14:17:24 +0000</pubDate>
		<dc:creator>Force 5</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Behaviors]]></category>
		<category><![CDATA[consumer centric]]></category>
		<category><![CDATA[Force 5]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[site traffic]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=225</guid>
		<description><![CDATA[You finally decide your company needs a new website, but you have no idea who to call. You check the yellow pages, Google web design, ask friends and family, and you’re still overwhelmed with all the choices. Who do you call when your brother-in-laws sisters boyfriend will do the job for $500. “We Are Web [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do&#8217;s And Don&#8217;ts Of Running Facebook Business Pages</title>
		<link>http://force5blog.com/business/dos-and-donts-of-running-facebook-business-pages/</link>
		<comments>http://force5blog.com/business/dos-and-donts-of-running-facebook-business-pages/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 21:27:26 +0000</pubDate>
		<dc:creator>Nevin McElwrath</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://force5blog.com/?p=213</guid>
		<description><![CDATA[More and more businesses are moving to Facebook as a platform to reach new customers and communicate with existing customers. It is becoming increasingly important to set yourself from the pack in the world of Facebook business pages. Make sure you are getting the most out of your Facebook business page by following Force 5's Do's and Don'ts of running a Facebook page for your business ...]]></description>
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